Showing posts from October, 2015Show all
Legal-political environment do strategic decision-makers need to examine & economic issues might affect your company's international strategy
Dell has had to change its "contact” with consumers. What effect do you believe this type of change in their direct marketing mantra is having on Dell's business? Must other direct marketers make the change?
3 examples of point-of-purchase advertising that you have recently come across (ads in-store, personal selling by a cosmetic counter salesperson, etc.)
 Marketing Insight: "Endorsements as a Strategy,” - The Making and Marketing of Professionals into Celebrities
Dove Effort Gives Packaged-Goods Marketers Lessons for the Future,” Advertising Age, March 5, 2007;
"Enron, Ethics and Organizational Culture",
Define ethical behavior in the workplace and the important factors that shape ethical behavior. Discuss ways HR management can influence ethical behavior at work.
"Inserting the Team Concept into Compensation-or Not”
Kraft's competitive strategies.
Why is it important to evaluate corporate strategies and what are 4 ways to evaluate corporate strategies
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